Monitoring this metric is a great way to learn what topics and content (images, video, graphics) are working with your audience, and what to keep sharing in the future. They also calculate an engagement rate percentage to show how well your content is performing.
LinkedIn Analytics allows you to view impressions, clicks, video views and more. This can really demonstrate your company culture and strengthen your brand’s online persona. TIP: Level-up your posts by creating fun videos with your employees. Luckily, LinkedIn makes it easy for businesses to boost their engagement with a range of interactive features like polls and reactions.īobbi Brown Cosmetics uses the LinkedIn reactions feature to encourage conversations while incorporating their products in a non-salesy way: Getting eyeballs on your content is one thing, but it’s through engagement that you’re able to convert visitors into followers and followers into leads. Ready to take your LinkedIn strategy to the next level? Plan and schedule your Linkedin posts in advance with Later: #4: Boost Your Engagement With Interactive Features TIP: Make posting visual content easier by aligning your LinkedIn strategy with your other social media platforms! Video content typically captures a viewer’s attention for longer - and the longer a viewer engages with a piece of content, the more likely the LinkedIn algorithm will boost that content to a broader audience.
If you’re wondering how to use LinkedIn for business, the first step is setting up your LinkedIn Business Page.Īs LinkedIn becomes more and more of a visual-first platform, image and video posts will likely be prioritised on the newsfeed. Plus, thanks to several new features, LinkedIn is now a go-to platform for driving meaningful connections - with conversations increasing by 55% on the platform within the last year.Īs a business, being involved in these conversations allows you to nurture a dynamic network, build a stronger sense of community, and even drive sales for your brand. In fact, a 2020 Hubspot study found that traffic from LinkedIn resulted in a higher visitor-to-lead conversion rate than traffic from Twitter or Facebook. Unlike other social media platforms, people come to LinkedIn specifically to see business-related content - a focused intent that can be super valuable for brands looking to grow online. If you’re not already using LinkedIn for business, you could be missing a huge marketing opportunity. Why Should You Use LinkedIn for Business?
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